Meanwhile having checked a range of Lego sets I missed the range of characters that I was able to buy in Duplo many years ago, I especially wanted to find sets that might have more than one none white character. A friend suggested I write to Lego about it. Their reply was not what I anticipated.
Dear Helen,
Thanks for getting in touch with us.
I’m sorry you’re not happy with the LEGO® minifigure. We know we’re lucky to have so many fans all over the world and we’re always happy to get feedback, especially when it’s about something you think we could do better.
We want to inspire the builders of tomorrow – that means kids from all around the world. Like you, we want every one of our fans, wherever they live and whatever their own skin colour, to imagine themselves as part of the action. When we invented minifigures almost 40 years ago, we chose yellow because it’s the most neutral “skin colour” – nobody in real life has bright yellow skin, so LEGO minifigures don’t represent a specific race or ethnic background and nobody is left out.
While we’ve made some minifigures that aren’t yellow, they’re usually based on characters we didn’t create. We try to make them look just like those characters so kids can play out the story at home.
Here at the LEGO Group, we’re some of the biggest LEGO fans you can find anywhere, and it’s great to hear how much you care about kids from all backgrounds having fun with LEGO bricks. I’m happy to hear that you think of us as a company that listens carefully to what fans have to say. It’s what helps us get better and better all the time and I’ve passed your feedback on to our Design teams. They may not make any changes to the “classic” yellow minifigure any time soon, but it’s important to us that you know your opinion counts.
We want to make sure we're doing a good job for you, so you’ll always find the link to a four-question survey in our emails. Please tell us how we did today:
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